Master's Degree in Sports Business and Marketing

Contents

The programme structures its contents into 3 main blocks:

Leadership and management of sports organisations, which includes the topics of:
- Operations and strategy
- Financial and accounting management
- Innovative and entrepreneurial projects
- Information and data management
- Human resources

Marketing and communication in the sports industry, which includes the topics of:
- Marketing strategies and methods
- Commercial management
- Communication and media
- Sports sponsorship
- Alliances and collaborations in the sports sector

Specific areas of the sports field, which include the topics of:
- Governance of the sports sector
- Digital transformation
- Sports competitions
- Sports facilities

The first two blocks are divided into 4 Courses, 2 with a more theoretical aspect and 2 more focused on practical applications. In relation to the third block, there are only 2 Courses, which also maintains the logic of one more theoretical and one more practical.

In addition the final master's thesis must be added.

Itinerary

Lifelong Learning Master's Degree in Sports Administration and Marketing can be completed in two ways:

- Enroll in the entire Lifelong Learning Master's Degree program.
- Enroll in the Specialization Diploma in Sports Business (program 5294) and, once completed, enroll in the Master's Final Project.

Related programmes

Graduate Diploma in The Sports Industry

Specific skills

- KT01: Identify key processes and structures in the management of sports organisations, including operations, governance, competitions and facilities management, ensuring sustainability, transparency and quality.
- KT02: Recognise the specific accounting, financial and ethical fundamentals of the sports sector, including the analysis of financial statements, the management of income, expenses, marketing and sponsorship.
- KT03: Describe entrepreneurial methodologies, business models and marketing and communication strategies applied to innovative sports projects.
- KT04: Recognize the tools and techniques for collecting, managing and analysing data, as well as research methodologies and evaluation criteria for decision-making in sports organisations.
- KT05: Associate key processes and good practices in human resources management, alliances and collaborations in the sports field, promoting the development of organisations and organisational effectiveness.

- ST01: Apply operational, financial and logistical management tools and techniques to plan, coordinate and control resources, events and projects in sports organisations, ensuring efficiency and sustainability.
- ST02: Develop innovative projects and entrepreneurial strategic plans using methodologies such as design thinking and business models adapted to the sports sector.
- ST03: Organise marketing, promotion, sales and sponsorship plans that maximise return on investment and improve visibility and commercial relationships in the sports sector.
- ST04: Build people management plans that foster leadership, inclusion and commitment, establishing strategic alliances and collaborations that optimize coordination and organisational effectiveness.
- ST05: Develop management strategies in the sports field that integrate key elements in the sports industry, optimising the use of resources, and preparing information in a clear, understandable, objective and structured way.

- CT01: Evaluate management and operations strategies to ensure competitiveness, sustainability and ethics in the sports sector.
- CT02: Formulate innovative and sustainable initiatives that promote entrepreneurship and the transformation of the sports sector.
- CT03: Design human and financial resource elements efficiently, fostering collaborative and sustainable work environments.
- CT04: Integrate sporting values, based on ethical and critical aspects in communication, marketing and commercial management to guarantee social responsibility and institutional coherence.
- CT05: Relate theoretical and practical knowledge to lead teams and processes with responsibility and professional commitment in the sports field

Title obtained

Lifelong Learning Master's Degree in Sports Business and Marketing